I am on Freedman's mailing list and I receive information from time to time about what he finds interesting for people like me that write about retirement. The email I received from him yesterday caught my attention because it dealt with something I learned about several month ago...the Prudential Day One Stories TV and bill board ads:
You’ve most likely encountered Prudential's Day One stories campaign, telling us we need to prepare for a seemingly endless retirement. On billboards and bus posters, in radio and television ads, Prudential says we’ll be retired for 6,000 days – or many more – after working for 12,000. The financial services company’s campaign amounts to scenario planning through the rear view mirror – bolting the new longevity (longer, healthier lives) to the old retirement lifestyle. This retrograde vision is neither sustainable, nor attainable – and it isn't desirable.I hated those ads the first time I saw them. Prudential has provided the image and the music for a stage in life that no one dreams of or wants. The day you leave the work place is portrayed as (dare I say it) depressing! Freedman, on the other hand is seeing this part of life as fulfilling, useful and, above all, important. He thinks that we need to view retirement as a start of something bigger and better. He says that he thinks the retirement population "represents a human capital bonanza for the social impact sector and for the nation more broadly." He goes on to say, "It's time to fulfill the true promise of longer lives — which is a better society."
I have been retired for almost 16 years and I am here to tell you that my life was not set in stone on day one. Why? Well first of all there was the transition to retirement that comes with the stages that happen financially (Prudential's focus). Social Security, Medicare, IRA programs do not all kick in at the same time. All of these programs plus a retirees changing needs give the retiree a financial lift over a period of years. There are many "day one" financial events.
Then there is the changes that aging brings to our lives. We become wiser, we want different things, our goals change and evolve over time. There really is no such thing as a one day one for the rest of our lives. In fact, if I were to give you a list of our new beginnings in the years since we left the work force, you would be amazed. My experience has taught me that growth in knowledge and experience is very real and important and will be for all of my life. In fact, on day one I was like a babe in the woods.
But Freedman's article left me thinking about what I had expected when I retired. I cannot tell you the joy that I experienced knowing that we would no longer be tied to a place, our qualifications in the work force or even how much money we had. We were free to make choices based on what gave us satisfaction. Then the realization hit that our choices were open and we honestly had no idea what those choices were. What were we going to do for the next umpteen years? The only thing I truly knew was that I did not want to do what I had been doing for the last thirty years.
The idea of a new "career" in the traditional sense of the word made me feel a little sick to my stomach. A lifetime of commitments and worry had me feeling fed up with the whole idea. Even now I get that feeling when I remember those years. When I read Freedman's article this morning I could only wonder why anyone would want to go back to work in the traditional sense of the word...I know I never have. But I also know that being productive, no matter my age, is very important. I want to contribute to society just as I did when I was a teacher but I want to do it my way...thank you very much. After a second look, I realized that Freedman was actually talking about what I had done. Unfortunately, he was not around to help during those beginning years.
In spite of my thoughts that a second career was the last thing I wanted, I did begin one without the realization of what had happened. I think that is what happens when we follow a passion and not the money (although I do not object to earning money doing what I do). When I began writing about retirement on this blog, I made a commitment that has lasted for many years. Why? Because I love this job and it is of my own making. It has all come together for me...my encore career has given me the satisfaction I needed. Hopefully, somewhere along the road I have helped others understand retirement thereby making a social contribution. Even if I haven't, I have tried.
The article that Freedman wrote in HBR should draw attention to what Encore.org is doing for people at a transitional point in their life. I, for one, am very impressed. For example, they have a program for Encore Fellowships that offers money for continuing education so that people can reinvent themselves in retirement. Their handbook The Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life (click here for Amazon link) talks about the new the paths you can take following retirement. A review on Amazon said this about the handbook:
From Encore.org, the leading organization in the field, comes a road map to every step of the encore career journey. Here’s how to plan the transition. How much you need to make. The pros and cons of going back to school. When to volunteer, and when to intern. How to network effectively and harness the power of social media. Who’s hiring and for what jobs? (Check out the Encore Hot List of 35 viable careers)....
Encore is helping people find passion, purpose and a paycheck in the second half of life. (See more at:http://www.encore.org/#sthash.GDbVYJ7W.dpuf).